Get your name out! – Marketing tips from AJ Best


This can be done in so many ways it’s ridiculous. There are so many possibilities that it actually overwhelms the normal (hmmm….normal…I used to know what that was, but have since lost the meaning) person.

“Why do I need to do the Facebook, MySpace, Linkedin, etc. thing?” The honest answer? You don’t. You are the master of your own destiny (Unlike the Queen song states!) and you choose what you have time for and what you don’t. This is a GREAT thing.

You have options, many of them, and they are all under your control.

You can create a:

  • Facebook page (www.facebook.com), though I haven’t found that very helpful. I find that I am more apt to have family that know me there and want to share pictures and talk about real life and not my writing world. Though I have heard great things from other authors that use the same reasons why I don’t find it helpful as reasons why they find it helpful. Though be on guard if you write under your real name. There may be people in your life that don’t know that you write in a certain genre, and it may be a bit awkward for them to find out in this manner.
  • MySpace page (www.myspace.com), several authors say that their page has gotten them pretty good traffic while some older (or should I say “more sophisticated”) authors have found MySpace to be a little “young” for their taste. I guess being hit on by young rap gods, and being proposed marriage by a Nigerian prince isn’t a popular promotional tool. I personally think that MySpace is dying out to the point it may not be the most helpful marketing option.
  • Blogger or WordPress blog (www.blogger.com or http://www.wordpress.com), blogs can become rather time consuming if you allow them to and some authors do decide to pool their resources and create one blog with multiple authors (like this great site). This creates the need to only blog once or twice per week. You can kill your blog and the interest in you if you are inconsistent in your blogging. If you start blogging every week and get your readers hooked on you and you STOP! Your readers will become confused. They will not know when to come by to visit and most likely will make little or no effort to search you out. This would be especially true if you were giving them samples of your work and were providing them tidbits of a free story to get them hooked on you and your writing. Starving readers will read elsewhere. So if you go this route, be prepared to be consistent, OR be prepared to work ahead and pre-post your posts.
  • Twitter page (www.twitter.com), OK, obviously you can tell that I can’t get anything said in 140 characters or less, but with Twitter, if you are able to do it, then the world is at your fingertips. There are Twitter novelists that have a great following, and authors who mention all of their contests, and some authors who honestly mention some rather “unique” things on their Twitter pages. It’s definitely a way to get your readers to know who you are and what is happening in your world. They have even gone as far as creating Twitter groups (http://twittgroups.com/index.php) which have every single type of group you could possibly want from Barfly to Book Marketing Online.
  • Create your very own website! Of course your readers want to get to learn who you are as a person and a writer, so show them! Showcase your talents and let them know exactly who you are. But keep in mind the things that niggle at your nerves when you visit other websites, and keep things to a minimum. No reader likes to have to dig through a jungle to find your latest release or your contact information. Keep everything within reach and ENJOY!


I am sure that there are thousands of other sites that you can join and network on, but I wanted to touch on some of the more popular ones and give you a few ideas as to what you could be aiming for. Shoot for the skies, this is your journey. Take it with your eyes wide open, open your wings and FLY!

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